There appears to be a direct correlation between the number of products one encounters when exposed to a wide product selection and the value of the information necessary to select, position (relative to other products), and use that product whether alone or in a stack. Exposure to ecommerce sites with tabbed browsing in play exponentially scales this type of product exposure. Keep in mind that some high quality brands will compete so closely in certain product areas that purchases can be decided not only on one or two ingredients, but also on a better sequence of the same ingredients between both products. This is why even though it appears harder to look at the ingredient label and discern for oneself than it is to trust the brand, it’s actually the other way around.
If a user places trust in a brand without first learning the basic premise of why and how that manufacturer created the product in question, both the user and the manufacturer are adversely affected. The user has no conceptual basis of supplement knowledge to commit to the products of a good manufacturer, and the manufacturer fails to gain the incentive to advance existing products that only come from a committed user base. This is why top manufacturers will take the time to help their users learn about their products, according to the ingredients. Remember that sports nutrition is unregulated with only the nutrition facts labels and subsequent claims of fact governed by the FDA – this is where you increase the value of information necessary to get the best products.
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